Windows 7? What’s that?
Posted by oska · Leave a Comment
We’re now less than two weeks from the launch of Windows 7 on October 22nd, when anybody walking into a PC store to buy a new machine will see an unfamiliar shiny blue new desktop glaring out at them. But will they know what it is? Some of you may know I’ve recently written a user guide for Windows 7 that I’ve been evangelising to friends and that they, in turn, have helpfully been evangelising to their friends. However the biggest question I’ve been asked when telling people about it is… “Windows 7? What’s that?” This is a very good question. Where is the advertising telling consumers that Windows 7 is coming? So far there have been adverts but I’ve only seen one on TV, very briefly, and most of the rest of the promotion and publicity seems to be coming from websites like Windows7News. Which is advertising to the wrong crowd as consumers don’t tend to read sites like this
Here is the original post:
Windows 7? What’s that?
